From Bargain Buy to $9.2 Billion Empire: How I Acquired the Dallas Cowboys and Watched Its Value Soar


JERRY JONES has certainly reaped the benefits of purchasing the NFL’s struggling Dallas Cowboys for a highly affordable $150million in 1989.

Thirty-four years later, Jones’ football investment has been valued at a staggering $9.2billion.

Jerry Jones purchased the Dallas Cowboys in 19892

Jerry Jones purchased the Dallas Cowboys in 1989Credit: Reuters

The team are now one of the most valuable in the world2

The team are now one of the most valuable in the worldCredit: Getty

Winning when it matters in the playoffs continues to elude the Cowboys, who are filled with star players and continue to be one of the league’s most dramatic franchises.

But it’s impossible to argue against Jones’ football investment, with the Cowboys valued at $2billion more than any other US sports team.

When it comes to straight cash, the Cowboys – who last won the Super Bowl in 1995 – have seen their value increase by 20 percent in a year.

Jones has long been an advocate for the NFL.

The 80-year-old owner has also turned the Cowboys into a family-run business.

And he was unafraid to occasionally challenge a league that towers above the competition in the US.

Star names at running back and quarterback have come and gone under Jones’ ownership.

But while the Cowboys have failed to capitalize on back-to-back 12-5 seasons in the playoffs, the biggest testament to Jones’ legacy has been where, rather than how, they play.

Affectionately known as Jerry World to NFL fans across the globe, the super-sized AT&T Stadium has become one of Jones’ defining achievements.

AT&T Stadium in Arlington, Texas hosts major national sporting events when the Cowboys aren’t on the field and is still one of the country’s premier sports venues, despite now being 14 years old.

The 80,000-seat stadium opened in 2009 at a cost of $1.3billion.

The Cowboys are known as ‘America’s Team’ for a number of reasons.

They play a home game every Thanksgiving with last season’s game against the New York Giants drawing 42million viewers on Fox.

It was the most watched NFL regular-season game in history.

Their cheerleading squad is also the most famed in America and even has it’s own reality TV show called ‘Making The Team’.

The program aired for 16 seasons until 2021 and could yet make a comeback in the future.

Getting the most financially out of the Cowboys’ name hasn’t been a problem for the business-savvy Jones.

Turning Dak Prescott into one of the NFL’s best and most consistent QBs has been more of a struggle, and Dallas enters another season facing huge expectations with no room for error.



Related Posts

Mitch Trubisky and Wife Hillary Joyfully Announce the Birth of Their Baby Boy

And baby makes three for the Trubiskys. Steelers quarterback Mitch Trubisky and wife Hillary welcomed their first child earlier this week, son Hudson David Trubisky, the couple confirmed Thursday on Instagram. “Hudson David Trubisky,” Hillary captioned …

Read more

Bills Pro Bowl Tight End Announces His New Relationship in Heartfelt Instagram Post

Getty Bills tight end Dawson Knox celebrates at Highmark Stadium on January 08, 2023. The Buffalo Bills are firmly in vacation mode between the end of mandatory minicamp and the start of training camp, and tight end Dawson Knox is enjoying the offseason …

Read more

Revelando el intrincado tapiz: el arte del tatuaje de Riae como una fusión cautivadora de sexualidad e individualidad

No se puede pasar por alto el meticuloso detalle y la precisión del arte del tatuaje de Riae. Sus diseños no son simplemente patrones aleatorios grabados en piel, sino obras…

Read more

Revelando el aura encantadora de Mika Katana: la extraordinaria y seductora modelo tatuada del Reino Unido con un carisma incomparable y una belleza poco convencional

En el mundo del modelaje, donde la belleza suele ocupar un lugar central, Mika Katana emerge como una fuerza distintiva, cautivando al público con una seductora mezcla de carisma, seducción…

Read more

Liberando la creatividad personal: el innovador viaje de Keaton Belle como modelo y tatuador con un arte corporal increíblemente impactante

El viaje de Keaton Belle como modelo y tatuador muestra una combinación única de creatividad personal e innovación artística. Conocida por su sorprendente e impactante arte corporal, Keaton se ha…

Read more

Sumérgete en el arte corporal: explora los fascinantes tatuajes de Liza Vdovina y únete al inspirador viaje de la modelo rusa

Como modelo, los tatuajes de Vdovina desafían las normas tradicionales de la industria, donde la piel sin imperfecciones a menudo se considera el estándar. En cambio, su arte corporal se…

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *